ACURA

BY DESIGN

BY DESIGN (BROADCAST) :30

- 6 CARS - 12 MARKETS - 100+ VERSIONS OF THE SPOT

Client - Acura
Agency - MullenLowe
Associate Creative Director MullenLowe - Sean Stell
Senior Producer MullenLowe - Nicole Schofield
Production & VFX Company - Aggressive
Directed by - Aggressive
Directors/Creative Directors - Alex Topaller, Daniel Shapiro
Executive Producer - Alexander Aab
Art Directors - Federico Gonzalez, Javier Pinto, Mathieu Felix
DP - Ross McLennan
Editor - Adam Thomson
LED Specialist - Brandon Epperson
Production Manager - Dustin Pownall
Production Designer - Geoff Flint
Production Supervisors - Colin Lewis, Rochelle Savory
VFX Supervisor - Federico Gonzalez, Carlos Navarro
Key Grip - Johnny London Jr
Location Unit DP - Sing Howe Yam
Location Unit AC - Jason Krangel
Location Scouts - Deren Getz, Chan Claggett, Dave Egan, Maria Roxas, Bo Svensson, Mary Walbridge, Christian Fechser
Drone Operators - Trinidad, Jose Ocejo, Andrew Terry, Mitch Worley
VFX Lead & Compositor - Carlos Navarro
Post Producers - Dustin Pownall, Mery MPH, Daniela Borges, Maria Fernanda Diez, Camila Araujo
2D & Compositing - Xevi Polo, Felipe Kenji, Mikel Calvo, Carlos Robles, Carlos Arandia, Daniel Gomez, Adrian Moran, Marc Blanch, Cristian Martin, Lores, Alessandro Neri, Anna Mejuto, Adrian J. Duran
CG Supervisor RLX - Max Chelyadnikov
3D Animation RLX - Dmitriy Paukov
Rendering/Compositing RLX - Filipp Gorbachev
Rotoscoping Artists - Isabel Pinheiro, Alberto Jimenez
Storyboard Artist - Mercer Boffey
Concept Artist - Michal Sawtyruk
COMING SOON

▲ “BY DESIGN” (:30)

“6 cars, 11 regions, 100+ spots, all in camera. To capture the exhilarating performance of each of Acura’s models within every major market, we custom built an enormous LED stage and lit the whole thing up with striking design-driven environment projections we shot across the US.” - aggressive.tv

PRODUCTION / DIRECTION : AGGRESSIVE

AGENCY: MULLENLOWE

CLIENT: ACURA

BOTTLING COMPANY CREDITS