KIEHLS

YOUTH DOSE

YOUTH DOSE - WEB/BROADCAST

(DIR CUT):40

▲ “YOUTH DOSE” DIR CUT (:50) / deliverables :15/:30.

“For the global launch Kiehl’s Youth Dose, we created an integrated campaign designed to cut through the noise of other beauty and anti-aging fads, Showcasing everything from precious metal masks, to snail slime, to overly complex multi-stepped skin regiments, we targeted young adults who are continually bombarded outlandish beauty claims by demonstrating an effortless solution to stay youthful..”

PRODUCTION / DIRECTION : AGGRESSIVE

AGENCY: AKQA UK

CLIENT: KIEHLS

BOTTLING COMPANY CREDITS

  • EDITED BY ADAM THOMSON

production photos pulled from aggressive.tv